-
About Forex Factory / Media Kit
Advertising Media Kit
Forex Factory is designed exclusively to provide high-quality information to forex traders. The website is embedded in the daily routine of over a million traders, and advertising to this audience is made easy via the Branding and Guide placements outlined below. For the past twenty-one years, the forex industry's leading companies have witnessed Forex Factory's fair practices and ability to deliver value. With advertisers renewing 95% of all orders since the website's inception, there's no doubt about it – Forex Factory advertising delivers!
Transparent Forex Factory serves ads using the industry-standard Google Ad Manager, which allows advertisers to monitor detailed delivery statistics and is compatible with the tracking mechanism of most 3rd-party ad platforms.
Haggle-FreeForex Factory offers the same fair pricing to each and every customer. There's absolutely no deviation from the prices published on this media kit, ensuring all advertisers are paying the lowest available rate – without needing to haggle!
Website Traffic
Google Analytics Stats, Sep 2025| Users | 5.2M |
| Pageviews | 62.1M |
| Sessions | 40.4M |
| Mobile traffic | 47% |
Users by Subcontinent, Sep 2025
| Southern Asia | 21.3% |
| Southeast Asia | 17.6% |
| North America | 13.7% |
| Western Europe | 9.0% |
| Northern Europe | 5.8% |
| Western Africa | 5.0% |
| Western Asia | 4.1% |
| Eastern Africa | 3.9% |
| Eastern Europe | 3.6% |
| Southern Europe | 3.2% |
| South America | 3.0% |
| Southern Africa | 2.5% |
| Eastern Asia | 2.3% |
| Australasia | 1.2% |
| Northern Africa | 1.1% |
| Other | 2.7% |
Branding Placement
The Branding placement is run-of-site and displays banners prominently across the page. Banner sizes and positioning are optimized for both desktop and mobile views, and there are never competing brands on the page! This clean communication channel not only allows for real branding but is also effective in immediate customer acquisition since the marketing message doesn't get lost in ad clutter. The combination of immediate results and brand recognition make this placement one of the most unique and compelling forms of online advertising available to forex companies.
Placement Specs
-
Desktop view:
- Ad unit 1: 160x600 banner in left sidebar
- Max size: 40KB
- Static (non-animated) - Ad unit 2: 970x250 banner in footer
- Max size: 100KB
- User initiated size: 2MB
- Animation restriction: 2 minutes
- Banner can be any size that is wider than tall
- Sound must be user-initiated
- Ad unit 1: 160x600 banner in left sidebar
-
Mobile view:
- Ad unit 1: 320x50 anchor banner
- Max size: 40KB
- Static (non-animated) - Ad units 2 and 3: 320x250 inline banner
- Max size: 40KB
- Static (non-animated)
- Ad unit 1: 320x50 anchor banner
The Branding Placement is offered via two different option types: Guaranteed and Auction.
Guaranteed Orders
A guaranteed order promises to deliver a total impression volume over a specified contract period. This option is best for advertisers who want to spend a specific amount and want delivery throughout the length of their order.
Guaranteed orders are priced based on geo-targeting, with countries classified into four price tiers. Advertisers can select specific countries from any price tier to include in an order.
| Price Tier | CPM |
|---|---|
| 1 | $8.95 |
| 2 | $7.49 |
| 3 | $6.25 |
| 4 | $5.00 |
Tier 1 Countries (expand)
Tier 2 Countries (expand)
Tier 3 Countries (expand)
Tier 4 Countries (expand)
Availability is subject to current inventory conditions. Standard discounts of up to 20% are applied based on total order volume.
Contact an Account Representative
Placement Terms Preview
Payment 'Monthly Spend' must be pre-paid by the first day of each month.
Delivery The 'Impressions Guaranteed' will be delivered by the end of the order.
Cancellation Orders canceled before the order end date will be assessed an inventory management fee equal to 10% of the unbilled 'Total Spend.'
Auction Orders
An auction order allows an advertiser to bid for impression volume in specific countries. This option is best for advertisers who want to buy at a specific CPM below guaranteed price tiers or bid on impressions in countries where guaranteed inventory is not readily available.
Delivery is subject to current inventory conditions and other competing bids. Since these orders are not guaranteed, budgets may go unfilled.
Placement Terms Preview
Payment Delivered inventory will be invoiced within ten days of month end.
Delivery Impressions are not guaranteed; orders can have a spend cap.
Cancellation Orders can be canceled with written notice.
Broker Guide Placement
The Broker Guide placement is located on the Brokers product, which is designed to help traders evaluate forex brokers. The guide connects traders with regulated brokers through fact-based data and real-time spread insights. Advertisers gain unmatched visibility and credibility within one of the industry’s most trusted trading communities. Please note, Forex Factory holds final editorial control over information on the guide.
Placement Specs
- Ad units are located on the Brokers product
- Ad unit 1: 100x33 banner (non-animated)
- Ad unit 2: 'Open Live' text, linking to live account signup page
- Ad unit 3: 'Open Demo' text, linking to demo account signup page
- Ad unit 4: 'Contact' text, linking to contact page
- Advertisers can display one business entity in each country covered by their order.
Placement Options
Basic Listing
An advertiser’s basic listing is displayed in either the ‘Locally Licensed’ or ‘Internationally Licensed’ table on the Broker Guide depending on which licenses the entity holds.
The pricing below reflects a 3-month contract duration. Contracts for 6 months are discounted by 6%; 12 months are discounted 10%
| Basic Targeting | Monthly Spend |
|---|---|
| Worldwide | $6,690 |
| US | $2,630 |
| Europe | $2,170 |
Featured Listing
A Featured upgrade allows advertisers to move their basic listing into the 'Featured' table at the top of the Broker Guide. Featured upgrades require an active basic listing and run for 3 consecutive months.
| 'Featured' Upgrade | Additional Monthly Spend |
|---|---|
| Worldwide | $10,700 |
| Africa | $2,820 |
| Middle East | $2,800 |
| India | $2,730 |
| Indonesia | $2,710 |
| Malaysia | $2,220 |
| Europe | $1,860 |
| Thailand | $960 |
| LatAm | $780 |
| UK | $540 |
| Singapore | $400 |
| US | $370 |
| Australia | $370 |
| Canada | $300 |
Placement Perks
- Each listing includes a brand-focused, dedicated Broker Profile page for an advertiser's offerings
- Mentions of the broker's name in Forum posts will be linked to a Broker Profile page
- Brokers may host a thread in the Broker Discussion forum for the duration of the order
Contact an Account Representative
Placement Terms Preview
Payment 'Monthly Spend' must be pre-paid by the first day of each month.
Delivery Advertiser will be featured on the Brokers product for the duration of the order.
Content Advertiser must provide a standard live trading account from which real-time spreads can be extracted. Forex Factory has final editorial control over listed information.
