100% of traders lose money, it's just about winning more than you lose
But if the question is how many fail, I believe it's more of a 99% than a 90%. Here is my breakdown:
Of the 99%;
50% quit before trying/gamble
30% learn but quit once the market throws up their ego back onto them/strategy hopping/no data collection
19% don't prioritize risk management and their psychology.
The markets do not owe you anything, but being profitable takes 3 things.
1. Good strategy that has been backtested and has a minimum of 2 years of collected data
2. Psychology backed by your data, not your ego. Trade what price shows you, NOT what you want it to do
3. Risk management is the infrastructure that will provide profitability. A strategy with a 40% win rate can still have profitable results if your Risk-to-Reward is 1:2
The markets are a mirror; if you enter the charts with fear, it will show you what to fear. If you enter with greed, it might give you a couple of winning trades, but then the markets will get greedy too and take everything back and more.
But if you show up with neutrality and trust in the data, it will be rewarded.